With VieVinum, Austria sends a strong wine signal to the world every two years. From May 25th to 27th, 2024, the HOFBURG Vienna will once again open its doors to the best winemakers from Austria and many from abroad as well.
The countdown for VieVinum is on, the organization is right on track, and the entire industry is eagerly anticipating this major event. Few events have showcased the rapid rise of the Austrian wine industry as visibly as VieVinum. Since 1998, Austria's international wine festival has biennially documented the careers of Austrian winemakers. The trade fair organizer M.A.C. Hoffmann and the Austrian Wine Marketing (ÖWM) have been driving forces behind it from the start, combining expertise and innovation. Professionally, consistently, and hospitably, Mag. Alexandra Graski-Hoffmann and her team at M.A.C. Hoffmann have always strived to improve, aiming to provide exhibitors and visitors with maximum service.
Furthermore, VieVinum is an important impulse and revenue generator for many complementary industries. These include directly involved sectors such as gastronomy, hospitality, and tourism in general. A trade fair like VieVinum also affects stand builders, rental companies for various trade fair equipment, catering companies, media houses, manufacturers of wine glasses and refrigerators, cleaning companies, and many more.
For many years, the Austrian Wine Marketing GmbH (AWMB) has been the most important partner of VieVinum. Their goal is to bring specialist guests from all over the world to VieVinum, with whom Austrian winemakers can maintain or establish business contacts. Therefore, ÖWM will once again invite 1,000 international wine professionals from trade, press, gastronomy, and sommelier sectors to Vienna this year.
"The economic situation for our winemakers is currently quite challenging," comments ÖWM Managing Director Chris Yorke. "That's where VieVinum, the largest and most important fair for Austrian wine, comes in just in time. Together with MAC Hoffmann, we will create perfect conditions again so that the industry audience can exchange ideas with our winemakers and do business. This is very important because every exported bottle of wine takes pressure off the domestic market. The demand from our international partners to come to Vienna is indeed very high!"
Following VieVinum, Lower Austria, Burgenland, and Styria will organize their own wine tours to their respective wine regions; this offering is already very well received by the international guests.